The Lord gave the word: great was the company of those that published it. Psalm:68:11
July 25, 20235:34 AM GMT+3Updated 2 hours ago
July 24 (Reuters) – Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta (META.O) and Microsoft (MSFT.O) already have intellectual property rights to the same letter.
X is so widely used and cited in trademarks that it is a candidate for legal challenges – and the company formerly known as Twitter could face its own issues defending its X brand in the future.
“There’s a 100% chance that Twitter is going to get sued over this by somebody,” said trademark attorney Josh Gerben, who said he counted nearly 900 active U.S. trademark registrations that already cover the letter X in a wide range of industries.
If one man sin against another, the judge shall judge him: but if a man sin against the LORD, who shall entreat for him? Notwithstanding they hearkened not unto the voice of their father, because the LORD would slay them. 1 Samuel:2:25
Musk renamed social media network Twitter as X on Monday and unveiled a new logo for the social media platform, a stylized black-and-white version of the letter.
Owners of trademarks – which protect things like brand names, logos and slogans that identify sources of goods – can claim infringement if other branding would cause consumer confusion. Remedies range from monetary damages to blocking use.
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Microsoft since 2003 has owned an X trademark related to communications about its Xbox video-game system. Meta Platforms – whose Threads platform is a new Twitter rival – owns a federal trademark registered in 2019 covering a blue-and-white letter “X” for fields including software and social media.
Meta and Microsoft likely would not sue unless they feel threatened that Twitter’s X encroaches on brand equity they built in the letter, Gerben said.
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The three companies did not respond to requests for comment.
Meta itself drew intellectual property challenges when it changed its name from Facebook. It faces trademark lawsuits filed last year by investment firm Metacapital and virtual-reality company MetaX, and settled another over its new infinity-symbol logo.
And if Musk succeeds in changing the name, others still could claim ‘X’ for themselves.
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“Given the difficulty in protecting a single letter, especially one as popular commercially as ‘X’, Twitter’s protection is likely to be confined to very similar graphics to their X logo,” said Douglas Masters, a trademark attorney at law firm Loeb & Loeb.
“The logo does not have much distinctive about it, so the protection will be very narrow.”
The Sabbath is God’s memorial to His creative work, and it is a sign that is to be kept before the world. There is to be no compromise with those who are worshiping an idol sabbath. We are not to spend our time in controversy with those who know the truth, and upon whom the light of truth has been shining, when they turn away their ear from the truth to turn to fables. I was told that men will employ every policy to make less prominent the difference between the faith of Seventh-day Adventists and those who observe the first day of the week. In this controversy the whole world will be engaged, and the time is short. This is no time to haul down our colors.
A company was presented before me under the name of Seventh-day Adventists, who were advising that the banner or sign which makes us a distinctive people should not be held out so strikingly, for they claimed it was not the best policy in securing success to our institutions. This distinctive banner is to be borne through the world to the close of probation. In describing the remnant people of God, John says, “Here is the patience of the saints: here are they that keep the commandments of God, and the faith of Jesus.” Revelation 14:12. This is the law and the gospel. The world and the churches are uniting in harmony in transgressing the law of God, in tearing away God’s memorial, and in exalting a sabbath that bears the signature of the man of sin. But the Sabbath of the Lord thy God is to be a sign to show the difference between the obedient and the disobedient. I saw some reaching out their hands to remove the banner, and to obscure its significance.
The land that has been abundantly blessed of God is fast filling up the cup of its iniquity. The figures on the side of iniquity are rapidly reaching the sum of corruption which was reached by the Amorites, and by the Jewish nation, once the elect people of God. In the days of Christ they made void the law of God, teaching for doctrines the commandments of men, and this led them to reject the Son of God. When the people accept and exalt a spurious sabbath, and turn souls away from obedience and loyalty to God, they will reach the point that was reached by the people in the days of Christ.
Oh, if the world could only know this perilous fact, and turn away from the course which they are pursuing! How short-sighted is the policy that is being brought in by the rulers in the land to restore to the man of sin his lost ascendancy! They are manifesting wonderful zeal in taking this spurious sabbath under the care and protection of their legislatures, but they know not what they are doing. They are placing upon a false sabbath divine honors, and when this is fully done, persecution will break forth upon those who observe the Sabbath that God gave in Eden as a memorial of His creative power. Then the commandments of men will be clothed with sacred garments, and will be pronounced holy.Letters and Manuscripts by Ellen G White
Shall anyone then choose to hide his banner, to relax his devotion? Shall the people whom God has honored and blessed and prospered refuse to bear testimony in behalf of God’s memorial at the very time when such a testimony should be borne? Shall not the commandments of God be more highly esteemed when men pour contempt upon the law of God? 11LtMs, Ms 15, 1896, par. 27 – 11LtMs, Ms 15, 1896, par. 31
Insider reported earlier that Meta had an X trademark, and lawyer Ed Timberlake tweeted that Microsoft had one as well.
It is not without reason that the claim has been put forth in Protestant countries that Catholicism differs less widely from Protestantism than in former times. There has been a change; but the change is not in the papacy. Catholicism indeed resembles much of the Protestantism that now exists, because Protestantism has so greatly degenerated since the days of the Reformers.
The Great Controversy Between Christ and Satan by Ellen G White
As the Protestant churches have been seeking the favor of the world, false charity has blinded their eyes. They do not see but that it is right to believe good of all evil, and as the inevitable result they will finally believe evil of all good. Instead of standing in defense of the faith once delivered to the saints, they are now, as it were, apologizing to Rome for their uncharitable opinion of her, begging pardon for their bigotry. GC 571.3 – GC 571.4
Reporting by Blake Brittain in Washington; Additional reporting by Sheila Dang; Editing by Peter Henderson and Sonali Paul
Our Standards: The Thomson Reuters Trust Principles.
Thomson Reuters
Blake Brittain reports on intellectual property law, including patents, trademarks, copyrights and trade secrets, for Reuters Legal. He has previously written for Bloomberg Law and Thomson Reuters Practical Law and practiced as an attorney. Contact: 12029385713
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